Your thirties can feel like a plot twist. One minute you’re chasing goals, the next you’re craving grounding. It’s the decade where everything gets real - especially when it comes to wellness, beauty, and the stories we tell ourselves.
In this Q&A, we talk timelines, ageing, collagen, and why your thirties might just be your real glow-up era. Because wellness isn’t about perfection - it’s about connection. To yourself, your body, and what actually feels good.
What inspired you to start Her Thirties, and what makes this decade feel so transformational?
We didn’t start Her Thirties because we were feeling the pressure in that moment - we’d already moved through a lot of it. But in the early years of our thirties, we definitely felt it. The timelines, the comparison, the quiet voice asking if we were behind.
When we met, we were both on solo trips in Bali, living unconventional lives that felt really different to what most people around us were doing. We were both one of five siblings, the only ones without children, and very much labelled the “mad aunties.”
But through those solo seasons, we found clarity, confidence, and connection - and when we started talking, we realised if we’d both felt that pressure, then there must be so many other women feeling the same.
That’s what sparked Her Thirties. A space for the women figuring it out. The ones living outside the timeline. The ones who want more connection, more freedom, and more truth.
How has your own approach to beauty, health, or self-care changed since entering your thirties?
In our 20s, it was Clearasil, face wipes, and hoping for the best. Now? We actually read labels. We pay attention to how things make us feel, not just how they make us look.
It’s no longer about chasing flawless. It’s about tuning in. We take collagen now. Not to “stay young” - but because we want to feel like ourselves again. Supported, nourished, well.
Why do you believe our thirties are the true “glow-decade”?
Because it’s the decade where we stop pretending. The glow doesn’t come from the £80 serum - it comes from rest, boundaries, hydration, eating properly, and choosing peace over proving. We’re less about what looks good online and more about what feels good in real life. That’s the real glow-up.
What are the key things you’ve learnt about aging as a 30-year-old?
That ageing isn’t scary - feeling out of sync is.
There’s this quiet erosion that can happen in your 30s: your energy, your tolerance, your trust in your own body. But the beauty is, we’re learning how to support ourselves before we hit the burnout.
We don’t want to reverse time. We just want to feel in our bodies, clear-headed and grounded.
How do you personally define “prevention, not perfection” when it comes to wellness and beauty?
It’s not about chasing anti-ageing. It’s about learning what works for you. We take collagen not because TikTok said to - but because we read the label, looked into the brand, and it didn’t feel like a lie. Prevention is sanity. Simplicity. Choosing what helps you stay hydrated, calm, in your body, and less inflamed.
What’s a common myth about turning 30 you wish more women would unlearn?
That you’re supposed to have everything figured out. Or that once you hit 30, it’s all downhill.
We’re over that. This is the decade where we’re more intentional, more grounded, and finally doing things on our own terms. Not for the aesthetic - for our actual wellbeing.
What preventative rituals or habits have made the biggest difference for you?
Collagen, magnesium spray, daily walks, red light therapy, and cycle syncing.
We check ingredients now. We ask, “Is this actually doing something - or is it just trending?” If a ritual is going to stick, it has to feel good, fit into our routines, and earn its place.
Let’s talk collagen. When did you first start taking it, and how has it fit into your self-care routine?
We didn’t grow up on collagen, we grew up on Clearasil, supermarket wipes, and hoping for the best. But when we hit our 30s and our bodies started whispering “Hey, support me a bit”, collagen became a game-changer.
We started taking it not because it was trending, but because we genuinely felt the difference - in our skin, digestion, joints, and even mood. Now it’s a ritual. It goes in our tea, our matcha, bone broth, smoothies or even our soups!
It’s one of the few things that feels easy, consistent, and worth it. And at this stage? If something’s going to become part of the routine, it has to work, and it has to feel good while we’re doing it.
How do you balance a beauty routine that feels effective but still realistic?
It has to be simple. If it doesn’t slot into something we’re already doing, we’ll forget. We’re not impressed by miracle packaging anymore. We’re impressed by consistency, ease, and whether it helps us stay calm, hydrated, and regulated. That’s the new beauty routine.
What wellness advice would you give to your 20-something self?
Stop listening to the noise of others and listen to what you truly need, what feels good for you, not everyone else around you. Read the label. Eat the carbs. Sleep properly. And stop thinking you need to earn your rest. Wellness doesn’t have to be expensive, aesthetic, or extreme - it just has to work for you. And if it doesn’t? It’s not for you, and that’s totally ok.
So if your thirties feel like a plot twist - you’re not alone. This is the decade of tuning in, not chasing trends. Of collagen in your tea, choosing rituals that work, and redefining wellness on your own terms. Because the real glow-up isn’t about perfection, it’s about connection. To your body, your needs, and what actually feels good.